New Zealand Trademark

Registering a trademark in New Zealand

MacMillan Trademarks have extensive experience in dealing with the New Zealand Trade Mark Office to secure the protection of your brand. As part of our brand protection strategy service we will provide you with specific advice on how to achieve the best protection for your brand in New Zealand.

To apply for a New Zealand trademark, it is compulsory to have a New Zealand address to record your service under. MacMillan Trademarks can handle the entire NZ registration process for you from start to finish, recording our firm as the address for service on your behalf.

The New Zealand process involves four steps, outlined basically below.

1. New Zealand trademark search

The first step to take in registering your trademark is to undertake a comprehensive search to determine if there are any conflicts with your proposed trademark.

MacMillan Trademarks will undertake this search for you, and provide a concise report of any risks your application may face and how they can best be avoided.

The registration process is lengthy, taking at least seven months for your trademark to be approved and longer if done incorrectly. It’s vital this search is undertaken by professionals with the training to determine where your application may fail.

The search report will allow us to tailor your trademark application to ensure the best possible chance of your trademark proceeding without obstacle or delay.

2. Filing a New Zealand trademark

Trademarks can be registered in one or more of 45 different classifications (categories) of goods and services. Once you are ready to proceed with protection of your brands, we will work with you to determine the correct categories to ensure the best possible coverage.

The New Zealand Trade Mark Office requires a number of formalities to be fulfilled before they will accept an application for a trademark in New Zealand. We’ll make sure all requirements are met to ensure the application is processed smoothly.

3. Trademark examination

Once your application is filed the New Zealand Trade Mark Office will undertake an ‘examination’ process and report any formal problems or objections. These can include conflicting with other trademarks, a prohibited sign in the application, or the trademark is too generic. 

This is why step one is so important. If we have completed this search on your behalf, we should be aware of any potential conflicts before filing.

The entire trademark process in New Zealand will take at least seven months where the application proceeds smoothly. Any formality problems or objections raised can delay the process.

4. New Zealand trademark registration

Once the examination has been successfully completed the New Zealand Trade Mark Office will accept the trademark application and details advertised in the official New Zealand Trade Mark Journal to allow third parties the opportunity to oppose it.

After advertisement we can register your trademark for an initial period of 10 years and will supply the official Certificate of Registration to you.

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